Before
Asking for an email too early gives little information about the real need.
Discover Midna
Lead capture
Capture leads with more context than a standard form
Midna captures contact details after creating context. The lead arrives with answers, segment and consent.
Email & nameConsentAttribution
Qualified journey
P101
Answers
02
Rules
03
Profiles
Guide the visitor through the quiz.
Lead capture
Capture is more useful after context.
With Midna
With Midna, answers come before capture and give your team a clear reason to follow up.
Available capabilities
Capture built for follow-up
The lead record contains more than a contact. It contains the reasoning behind the result.
Capture after questions
Ask for contact details after engaging the visitor in a useful journey.
Required consent
Submission requires consent before the lead is stored.
Attribution retained
UTM parameters and referrer context can follow the prospect into the lead record.
Use cases
Use cases
01
Lead generation
02
Interactive lead magnet
03
Conversational form
04
Qualified email capture
05
Pre-demo qualification
Product proof
A lead with context
Midna stores structured answers, segment, status, consent and marketing source to make the next step easier.
SEO intents
quiz lead generation
capture leads with quiz01
lead magnet quiz02
interactive lead form03
Related pages
Related pages
Connect lead capture with GDPR tools, the lightweight CRM and integrations to create a complete workflow.
FAQ
FAQ
Does the quiz replace every form?
No. It is most useful when context, segmentation or personalization matter.
Is consent required?
Yes. Midna requires consent before lead submission.
Are UTMs retained?
Yes. Midna stores available attribution data from the journey.
Can I send the lead to another tool?
Yes, through integrations, webhooks or the API depending on plan.
Midna
How it works
How to capture a qualified lead
answer → signal → segment → action
Guide the visitor through the quiz.
Collect email, name and consent.
Store answers, segment and attribution.
Create the lead record in Midna.
Trigger integrations or webhooks depending on plan.