Before
Without follow-up tooling, collected information gets scattered across emails, CSV files and external tools.
Discover Midna
Mini CRM
Track every lead with the context behind their answers
Midna centralizes quiz leads so every follow-up starts with answers, segment and lead status.
Lead recordStatusesNotes
Qualified journey
P201
Answers
02
Rules
03
Profiles
Review recent leads.
Mini CRM
Answers should not sit in an export.
With Midna
With Midna, each prospect has a record with answers, status, notes and source.
Product proof
Follow-up keeps the why
The lead record shows who answered, but also what led to the segment and recommendation.
SEO intents
CRM for quiz leads
lightweight CRM01
qualified lead tracking02
quiz lead pipeline03
Use cases
Use cases
01
Quiz lead tracking
02
Simple sales pipeline
03
Qualified follow-up
04
Answer review
05
Sales prioritization
Available capabilities
A lightweight CRM focused on quiz context
Midna does not replace a full CRM. It gives you immediate follow-up space for leads generated by journeys.
Detailed lead record
Review identity, segment, source, consent and structured answers.
Simple pipeline
Classify leads as new, contacted, qualified, won or lost.
Contextual follow-up
Prepare a follow-up email using information from the journey.
Related pages
Related pages
The mini CRM pairs well with lead capture, digests, CRM integrations and the leads API.
FAQ
FAQ
Does Midna replace my CRM?
No. Midna provides lightweight tracking for quiz leads and can send leads to your tools.
Can I change a lead status?
Yes. Sales statuses help you track prospect progress.
Are answers visible in the lead record?
Yes. Each record shows answers question by question.
Can I delete a lead?
Yes. Deletion is available and recorded in audit logs.
Midna
How it works
How to track a quiz lead
answer → signal → segment → action
Review recent leads.
Filter by status, source or segment.
Open the detailed lead record.
Read answers question by question.
Add a status, note or follow-up.