Before
A generic final screen ignores the context the visitor just shared.
Discover Midna
Personalized results
Show the right result to every lead profile
The result should not be a generic final screen. With Midna, it becomes the logical next step in the journey.
Per segmentDedicated CTAResult tracking
Qualified journey
P201
Answers
02
Rules
03
Profiles
Define a default result.
Personalized results
One final message does not fit every lead.
With Midna
With Midna, the result can change by segment, with a tailored message and CTA.
Product proof
The final screen becomes measurable
Midna can record result views and CTA clicks so you understand which recommendation drives action.
SEO intents
personalized quiz results
dynamic quiz CTA01
product recommendation quiz02
segmented quiz result03
Use cases
Use cases
01
Product recommendation
02
Personalized diagnosis
03
Offer routing
04
Demo suggestion
05
Recommended content
Available capabilities
A result that prepares action
Each segment can receive a different recommendation, offer or call to action.
Segment-based result
Adapt the final message to the profile detected by the quiz.
Personalized CTA
Send each profile to the most relevant page, offer or contact step.
Variant B
Test a variant of the default result and compare CTA clicks.
Related pages
Related pages
Personalized results work naturally with scoring, A/B testing and analytics.
FAQ
FAQ
Can I personalize the CTA by segment?
Yes. Each result can have its own title, message, button and URL.
Do I need a result for every segment?
No. You can keep a default result and add only the important segment-specific ones.
Are CTA clicks tracked?
Yes, clicks can be tracked to analyze result performance.
Can I test two result versions?
Yes. Midna supports a variant B for the default result.
Midna
How it works
How to personalize the end of the journey
answer → signal → segment → action
Define a default result.
Add results for key segments.
Customize title, message, button and URL.
Let scoring choose the result.
Track result views and CTA clicks.