Before
A static form usually gives you a name, an email address and very little context for follow-up.
Discover Midna
Interactive qualification
Create a quiz that turns visitors into qualified leads
Midna helps you ask the right questions, turn answers into signals and guide every lead toward the most relevant next step.
Built-in scoringPersonalized resultsCRM & integrations
Qualified journey
P101
Answers
02
Rules
03
Profiles
Create a journey from scratch or start with a template.
Interactive qualification
A form collects. A quiz qualifies.
With Midna
With Midna, each answer becomes a signal: segment, score, result, CTA and follow-up context.
Available capabilities
Everything you need to qualify before follow-up
The quiz page becomes a diagnostic step, not just another capture point.
Structured questions
Use single choice, multiple choice or short text questions to collect useful context.
Sales segments
Connect answers to profiles that help your team prioritize and personalize the next step.
Actionable result
End each journey with a message and CTA tailored to the detected profile.
Use cases
Common use cases
01
Customer diagnosis
02
Product recommendation
03
B2B qualification
04
Maturity quiz
05
Offer routing
Product proof
What your team receives
At the end of the journey, Midna stores the answers, segment, status, attribution and consent. Your team follows up with context, not just an email address.
SEO intents
qualification quiz software
lead generation quiz01
interactive marketing quiz02
customer diagnosis quiz03
Related pages
Related pages
To build a complete acquisition path, combine qualification quizzes with lead capture, scoring and personalized results.
FAQ
FAQ
Why use a quiz instead of a form?
A form captures limited context. A quiz structures answers, identifies a segment and makes follow-up more relevant.
Can I create a quiz without code?
Yes. Questions, options, results, segments and visual settings are configured from the Midna interface.
What kind of leads can I qualify?
Midna works for diagnostics, recommendations, B2B requests, product campaigns and pre-qualification journeys.
Can the quiz route a prospect to an offer?
Yes. Each result can show a CTA and URL that match the final segment.
Midna
How it works
How Midna turns a visitor into a qualified lead
answer → signal → segment → action
Create a journey from scratch or start with a template.
Ask questions that match your offer.
Map answers to segments and scores.
Capture contact details with consent.
Show the most relevant result and CTA.